Bowter Destination is an excellent solution for those who want to expand their business with a fully automated boat rental featuring our solar-charging electric boats.
At Bowter, we will be able to assist and provide tips on how you can run a successful destination.
Discover how easy and profitable it is to contribute to making boating accessible to everyone.
Can I join?
Bowter is looking for businesses near the water. Whether you already have a pier or are planning to build one soon, you are exactly who we're looking for.
Since Bowter's system enables increased sales of food and beverages, we also welcome cafe, hotel, and restaurant owners to explore collaboration with us.
Additionally, if you're already running a business that offers water-related activities, such as pedal boats, we'd love to hear from you.
“Even though I had no prior experience in boat rentals, I've established a successful destination with the help of Bowter.
I thought it sounded like a fun idea and an exciting concept. If I can do it, so can you."
- Victor Blomgren, Bowter Sigtuna
Profit
In our examples, we assume that a season is 4 months long and that the boat's purchase price is SEK 349,000. All prices include VAT.
Example 1
You have 1 boat, rent out 3 hours every day where each hour costs SEK 750.
SEK 124,550 in profit already in the second year
Example 2
You have 3 boats, rent out 3 hours every day where each hour costs SEK 750.
SEK 373,650 in profit already in the second year
Payouts to the destination occur on a monthly basis
There are three paths to Bowter Destination. If you want a hands-on experience and manage much of it yourself, we recommend buying or leasing your own boats.
If you have a perfect location for a destination but want us to take care of the operation, you can invest in a destination and let us handle the rest.
Buy
When you purchase a Bowt, the price starts at 279,000 SEK, and you have the option to customize it with various add-ons such as extra batteries, teak, boat wrapping, height-adjustable tables, and more.
The payment follows a three-step process: 10% of the cost is paid upon ordering, 40% at the start of production, and the remaining 50% is paid upon delivery of the boat.
Lease
Our leasing model involves entering into a 36-month agreement and paying a monthly fee.
During the leasing period, Bowter takes 50% of the rental income if you choose to rent out the boat.
After the contract's duration, the residual value of the boat is set at 50%. This offers a convenient and flexible solution for owning and using a Bowt boat.
Invest
Bowter Destinations is an innovative concept that allows investors to own and benefit from a fleet of Bowter boats without being responsible for the operation.
Investing in Bowter Destinations provides a smooth and convenient opportunity to participate in the boat rental industry without the usual operational efforts.
Prices
Includes
Booking system
Payment system
Administrative control
Theft protection
Collision monitoring
Man overboard system
Digitally lockable hatches
Bowter smart-chart
Coupons
First-line support
Customizable landing page
Google maps, maps, and TripAdvisor
Additional products
Quote system
Global campaigns
599 SEK/month*
plus
10-30% of revenue** However, a minimum of 3,500 SEK/month applies
* The base fee covers the data and server costs for the services.
** The percentage is calculated through a revenue ladder. See details in our brochure.
Add ons
Insurance through Atlantica 2000 SEK/season
Winter storage 10,000 SEK/season
Spare parts in our webshop
Repairs (Contact us)
Revenue ladder
Bowter takes a percentage of the rental earnings with each monthly payout. This percentage is based on a revenue ladder that is valid throughout the entire season.
For the first 40,000 SEK in revenue, Bowter takes 30%.
Then, from 40,000 SEK to 100,000 SEK, 20% of the revenue.
From 100,000 SEK to 200,000 SEK, 10%, and if revenue exceeds 200,000 SEK, 5%.
This tier is reset at the beginning of each year to fairly manage the earnings.
Set up
Initial purchases
To ensure a successful start when building your destination from the ground up, you may need to make some initial purchases.
Here are some examples:
Y-bars
Marketing materials, signs, brochures
Safety equipment, such as life jackets
Mooring packs, anchors with accessories
Maintenance equipment
Dock fenders
Seat cushions
Collaborations
You can collaborate with local businesses and, in doing so, increase your revenue and offer your customers add-on packages. For example, food and beverages.
Perfect for events
Allow businesses to tailor a kickoff event with Bowter at the center, let the newlyweds arrive at their wedding reception in style, or collaborate with the city's finest restaurant for a cozy lakeside picnic.
Bowter is a social platform where nothing is impossible.
Administrative control
You gain access to an administrative page on the website where you control your destination, including:
Boat Overview
An overview of all your electric boats. Here, you can see battery status in the form of a percentage, charging status, and consumption.
Map
Track the real-time location of your boats.
Routes
Create custom routes for your customers to use during their boat trips. Additionally, you can use geo-fencing zones to mark areas where the boats are allowed or not allowed to operate, especially to avoid shallow areas.
Support
Manage all incoming support messages related to your destination.
Activity Feed
Track the events related to your boats in real-time. Including when they are started and stopped.
Bookings
Full overview of all past and upcoming bookings.
Revenue
Get a clear overview of your destination's revenue.
Coupons
Create customized coupons with various offers.
Landing Page
Customize how your landing page appears to customers when booking boats.
“To be a destination owner is a truly unique opportunity to combine my passions for future technology with a social connection to nature. Witnessing the joy in every new BOWTER customer is incredibly rewarding.
As a destination owner, you're not choosing a job; you're choosing a wonderful lifestyle!”
- Björn Karlsson, Bowter Växjö
Customer experience
Contract
Bowter's contract requires the customer to accept terms and conditions when renting a boat. By accepting this contract, the customer commits to following the rules and regulations established by Bowter for a safe and responsible boating experience. This agreement is designed to protect both the customer, the destination and Bowter.
Flow
Bowter Flow is our subscription service that offers customers unlimited access to electric boats for a fixed monthly fee. It is a flexible subscription where the destination itself determines the monthly cost.
Cancellation and Refund Policy
We encourage customers to make early cancellations, preferably at least 48 hours before the scheduled rental time, which allows for a full refund or the option to reschedule the booking for a later time at no extra cost.
For early cancellations, the refund process is automatic and typically takes 5-7 business days.
For late cancellations, made less than 48 hours before the rental time, we cannot offer any refunds. However, customers can still reschedule their bookings to utilize the rental time at another time and minimize the loss.